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Personal selling is a term you hear a lot in the marketing world. But what does this term mean? So, personal selling is an activity to offer products. Usually from the seller.

In addition, personal selling is usually used for selling. One of the benefits of selling in person is building brand image and increasing awareness. For those of you who are wondering what personal selling means and want to know more, let’s check out the article below!

Understand personal selling

Personal selling is one of the marketing techniques to market products directly to consumers. Usually, this method uses a salesperson’s potential and skills to offer and persuade the target. In addition, personal selling is a communication technique that is often used in the business world. The seller will later provide information about the products offered. In this way, an interaction between seller and buyer takes place.

In addition, a seller usually explains what the product is, its benefits, prices, and the interesting things it offers. Therefore, a salesperson must have good interpersonal skills. Not only that but in this modern era selling in person can also be done online. For example, through video calls or phone calls via WhatsApp, Google Meet, and Zoom through email marketing.


Personal purpose of sale

In practice, this technique serves several purposes. The goals of personal selling are as follows:

Creation of customer-oriented marketing.

The seller can explain in detail the benefits of the product to the target consumer.

Helping consumers make decisions about products.

Target customers get clear information and can ask the seller directly.

Personal sales strategy

Even though it looks easy to do personal selling, it turns out there needs to be a strategy to do it. The personal sales strategy looks like this:


  1. Explain the product benefits

Product benefits are one of the issues that come up when a seller offers products to consumers. Later, the seller will explain the benefits or unique selling propositions of the products they carry. In addition, the seller also explains how the product can solve the consumers’ problems so that the buyers are interested and they buy. When explaining the benefits of the product, a seller must also state this clearly.

  1. Product demonstration

The next strategy is product demonstration. Showing products to consumers is one of the benefits of in-person selling. In this way, consumers can feel safe with the goods offered. This method is also very effective if the product offered has unique selling points.


  1. Conversation initiation

Communicating with consumers is one of the keys to winning their hearts. In this way, you as the seller must be able to initiate the conversation because that is the key to the success of this technique.


  1. Act like an advisor

In addition to explaining product information, sellers must also be able to share knowledge with consumers. Therefore, the seller must be confident and persuasive when offering the product.


  1. Show the satisfaction of other customers

The next strategy is to provide reviews from previous consumers. Usually, buyers immediately trust the experience of others. Therefore, as a seller, don’t forget to ask consumers for their opinion after trying the product.


  1. Using stories

The final strategy is to use stories. The aim is that the way of selling doesn’t become too boring for consumers. For example by adding storytelling from the product page to make it more engaging and give consumers an emotional feeling.


Pros and cons of private sale

While there are many advantages to selling in person, this technique still has advantages and disadvantages. The pros and cons of selling in person are as follows:


  1. Benefits

The advantages of selling in person are as follows:

Sellers can get instant feedback from consumers because of two-way communication.

This sales technique is interactive, so it can build consumer confidence.

Sellers can persuade and persuade consumers through two-way communication.

This technique can achieve goals that would otherwise be difficult to achieve with other marketing techniques.

Sellers can build consumer trust by improving their relationships.


  1. Weaknesses

Some of the disadvantages of selling in person are:

Consumers sometimes feel annoyed when approached by a seller.

It usually costs more to pay the seller.

This technique is considered less efficient as it cannot reach other target consumers at the same time.


Personal sales example

The personal sale examples are as follows:

Retail stores like Alfamart and Indomaret employ staff to help customers choose products based on their needs.

Door-to-door sales, where staff is employed to personally visit homes or customers to offer products that are being sold.

B2B sales reach prospects through face-to-face online methods and use two-way communication to offer their products.


That was a brief explanation of what personal selling is. Starting with the definition, purpose, and benefit, to the benefits. Personal selling is an important part of marketing, it’s no wonder why many of these practices are still practiced.

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